Get the Best from Techsmith Camtasia Content Rendering, Part 1

You've created your Camtasia e-learning masterpiece.

It's a well-designed, perfectly executed, fully-featured lesson set that meets all of your learners' needs. Now you need to get it to the people. But hold on! You've used one of the preset Camtasia production settings, and the output that you get on the screen doesn't match your expectations.

It's an unpleasant surprise.

You feel all your hard work has been for nothing. What's worse, the clock is running, and you've assured your customer that their training materials is "Fantastic! No, really. It's amazing. You'll be really pleased."

This is a relatively common situation e-learning developers encounter (according to people who have contacted me on this subject) so in my view, it's worth exploring a little further: why does this occur, how can it be overcome, and how can it be prevented from happening in future projects?

The underlying reason for poorly-rendered content typically manifests itself long before a content developer clicks on the Camtasia Production Wizard 'Finish' button. To understand the reason, we have to look at the context: we must begin with Rapid E-Learning as an approach to developing courseware, and we must look at Camtasia as an authoring tool.

An overview of Rapid E-Learning

Traditional learning content development methods (see Figure 1) involve using subject matter experts (SMEs) working with instructional designer who, in turn, designs a learning intervention. A digital media development team then builds the interactive solution based on this design. The quality assurance team evaluates the solution against the design and test plan. This "waterfall" approach to content production can lead to long and costly design and development cycles, which can reduce the effectiveness of material with critical timelines or where content regularly changes or is updated.

Figure 1 Traditional E-Learning Content Development Model
[Click to enlarge]

Rapid E-Learning (REL) takes a different approach. While the definition of rapid e-learning differs among experts, generally it’s considered to be e-learning that can be developed quickly and inexpensively. REL uses tools and processes that decrease development time dramatically. Traditional courseware development timelines are measured in terms of months whereas REL timelines are measured in terms of days and weeks. This makes it an attractive solution for many companies. This can be a time-consuming process, even if a project runs on-time, with a minimum number of contributors (see Table 1).

Table 1 Production Logistics

Team Size:	10 people
Minimum Development Time:	14 Weeks
Maximum Development Time:	18 Weeks

In contrast, the Rapid E-Learning Approach can be defined as

the process of developing content quickly and inexpensively. REL uses tools and processes that decrease development time dramatically. Traditional courseware development timelines are measured in terms of months whereas REL timelines are measured in terms of days and weeks.

(Archibald, D. 2005)

Jennifer de Vries sees e-learning as being

...like the desktop publishing industry of 20 years ago, when desktop publishing was relegated to the one person with the big computer who knew the specialized software and laid out all of the documents. Then MS Word came along and it included many desktop publishing features, giving everyone the ability to create reasonably attractive material on a PC using this very simple software. I think rapid e-learning tools are going to transform the e-learning industry in much the same way, so that e-learning development will become more accessible to the general public.

(Fournier, J. 2005)

In essence, her opinion (which is one that I share), is that the tools used to create e-learning are at a point where they are on the cusp of a tipping point and become much more commonly used.

Figure 2. Where Rapid E-Learning Fits
[Click to enlarge]

These tools - Camtasia among them - are known as programming-free authoring tools. They are typically (though not exclusively) built for non-technical authors that don't have programming skills. These systems are often template- or form-based and are very easy to learn and use. They are very efficient and productive tools if you need to quickly enable subject-matter experts and training professionals to develop e-learning content without knowing a programming language.

More...
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References:

Archibald, D. (2005). Rapid E-learning: A growing trend. Learning Circuits Magazine. [Internet] Available from: http://www.astd.org/lc Subscription required. Accessed 14th July 2006

Fournier, J. (2006). Rapid E-Learning Grows Up. Learning Circuits Magazine. [Internet] Available from: http://www.astd.org/LC/2006/1206_fournier.htm Accessed 20th July 2009

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Adobe eLearning Suite Review on BDLD

Donald Clark has very comprehensively reviewed the new Adobe eLearning Suite (eLS) on his always interesting and informative Big Dog, Little Dog blog.

As you may recall, I posted on eLS when the suite was released, and while welcoming this addition the e-learning practitioners’ content development toolkit, I tempered my enthusiasm as follows:

Where I think Adobe missed a trick is that they should have released this package at least five years ago. While we can say that in the early 2000’s, the e-learning industry wasn’t as large a market segment as it is today, it was substantial enough. Certainly enough of a market segment to be a valuable revenue-generating stream for the company. Unlike DTP, graphical design, and video post-production (which were digitized evolutions of existing industries) e-learning was a whole new industry, a real-life child of the World Wide Web.

I’ll give with one hand and take away with the other: well done Adobe, great to see you’ve finally committed to e-learning; equally, an e-learning suite of tools is such an obvious addition to your product range that you should have done this years ago.

The suite consists of the following apps:

	Tool	Adobe's Description
	Adobe Captivate® 4	Create and deliver rich interactive content
	Adobe Dreamweaver® CS4 with CourseBuilder Extension	Design, develop, and maintain standards-based websites and applications
	Adobe Flash® CS4 Professional with Learning Interactions	Create and deliver rich interactive content
	Adobe Photoshop® CS4 Extended	Discover new dimensions in digital imaging
	Adobe Presenter 7	Rapidly create high-impact Adobe Flash presentations and eLearning courses from PowerPoint
	Adobe Soundbooth® CS4	Create and edit audio with ease
	Adobe Acrobat® 9 Pro	Protect documents and accelerate information exchange with PDF

Very full-featured indeed: if I was starting work today as a learning and development professional and I was handed this set of applications as my courseware production platform, I would be very happy with it.

But don’t just take my word for it: here’s (a very highly abridged version of) what Donald Clark has to say:

It is a complete and tightly integrated solution for authoring rich learning content. …All-in-all the Adobe eLearning suite is a great product for designers, being that it is the first elearning suite.

His review describes the applications and functionality of the Suite in very good detail, and Donald uses his own experience of using the platform to throw further light on how the applications integrate to enable e-learning designers (“instructional designers, developers, and other learning specialists”) to create high-quality courseware.

Donald concludes his article by discussing what he’d like to see in version next of the Suite and his overall impression of the package. Click here to read the review in full.

Note: Adobe have published and are maintaining a useful blog for Captivate users. Click here for more.

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Adobe (finally) release eLearning Suite

We’ve all been using Adobe products for years. Even the most non-techie “I-can’t-find-the-Any-key” computer user almost certainly has the Flash Player installed in their browser; if you’re an learning professional of my vintage (30’s) you’ve probably encountered Authorware, Director, and Flash at some point in your career. More recently (as discussed on The E-Learning Curve Blog last week) Adobe have contributed significantly to the adoption of Rapid E-Learning through the ongoing development of easy-to-use tools like Captivate (currently on version 4) to enable learning and development pros create content without having to be a competent or proficient coder or media expert.

Finally, Adobe have recognized that like graphics, DTP, and digital / video media production, e-learning is a significant market vertical for their applications, and have released the Adobe eLearning Suite (eLS). According to their website, eLearning Suite

…software integrates best-of-breed tools for rapid eLearning, courseware authoring, simulations, and media editing. Create rich, interactive learning experiences that engage audiences with video, audio, and powerful visuals. Work productively with rapid authoring tools that deliver smart collaboration features as well as tight integration with asset-creation tools. And deliver content to the web, the desktop, mobile devices, and Learning Management Systems.

The suite consists of the following apps:

	Tool	Adobe's Description
	Adobe Captivate® 4	Create and deliver rich interactive content
	Adobe Dreamweaver® CS4 with CourseBuilder Extension	Design, develop, and maintain standards-based websites and applications
	Adobe Flash® CS4 Professional with Learning Interactions	Create and deliver rich interactive content
	Adobe Photoshop® CS4 Extended	Discover new dimensions in digital imaging
	Adobe Presenter 7	Rapidly create high-impact Adobe Flash presentations and eLearning courses from PowerPoint
	Adobe Soundbooth® CS4	Create and edit audio with ease
	Adobe Acrobat® 9 Pro	Protect documents and accelerate information exchange with PDF

Quite impressive – if I was starting work today and I was handed this set of applications as my content development toolkit, I would be very happy indeed. Similarly, as you can see from Figure 1 (below) the Suite’s workflow plays to the strengths of the individual applications. I would assert that this workflow is industry-standard practice, as already implemented by most e-learning developers worth their fee, so no surprises there.

Figure 1. eLS workflow

However, where I think Adobe missed a trick is that they should have released this (or a similar) package at least five years ago. While we can say that in the early 2000’s , the e-learning industry wasn’t as large a market segment as it is today, it was substantial enough. Certainly enough of a market segment to be a valuable revenue-generating stream for the company. Unlike DTP, graphical design, and video post-production (which were digitized evolutions of existing industries) e-learning was a whole new industry, a real-life child of the World Wide Web.

Think of the opportunity they had to build a loyal and growing customer- and user base if they had released this suite in 2002, and you’ll realize what they let slip through their corporate fingers. As it stands, learning professionals in the past had to build their own toolkits: at this stage I’m not going to change from SoundForge to Soundbooth, for example, or from DocBookXML and XXE to Acrobat Pro - but I will of course keep using Captivate, Flash and Dreamweaver.

So I’ll give with one hand and take away with the other: well done Adobe, great to see you’ve finally committed to e-learning; equally, an e-learning suite of tools is such an obvious addition to your product range that you should have done this years ago.

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