You'll know if you're a regular reader of The E-Learning Curve Blog that I have discussed the usage of the Pareto Principle (also known as the 80/20 Rule) in previous blog posts. Elsewhere in the e-learning blogosphere, Tony Karrer at the eLearning Technology blog has also discussed what he calls the "Corporate Learning Long Tail" in some depth.
Over the weekend, I encountered a very useful paper describing a practical application of the 80/20 rule (though not, as we'll see, the Pareto Principle).
Now read on...
My experience of the e-learning industry is that the best and most effective practitioners are always looking for even more efficient content development methodologies, media production technologies, and approaches to content distribution to enable them to design, develop and deliver content to learners. In this regard, British e-learning development house Kineo always seem to have something interesting to say about the potential uses - and value - of Rapid E-learning, and one particular piece published in this month's 
Newsletter struck me as being particularly useful. In the article How to Rapidly Identify Training Needs Stephen Walsh discusses a strategy to pinpoint and prioritize training needs - "rapidly of course."
The value of any learning intervention is the change it achieves. If you know where the business challenge is, and you can pinpoint how learning can change behaviour, correct costly errors, and improve performance at the right time, you're setting yourself up for laser-accurate learning.
In his seminal article Rapid E-learning: Disintermediate or die! Ted Cocheu asserts that:
Learning is rapidly changing from today’s hierarchically-driven, curriculum-based training process where instructional designers and trainers intervene to transform subject matter knowledge into courseware, into a “flattened” world where experts transfer their knowledge more directly to those who need it. In this brave new flattened learning world, training professionals will focus more time on capturing and transferring expert knowledge than developing formal courses.
To support these changes in the design, development, and delivery of content, a number of factors need to be considered:
- Speed is king.
- Knowledge is exploding.
- Budgets are shrinking
- Classrooms are not scalable.
- Workplace learning is informal.
- People forget.
- Key knowledge is proprietary.
Rapid E-learning "changes the development model, leverages new tools, and dramatically changes the economics of content development" (p.2). By focusing on specific learning needs, e-learning developers can generate a much higher return on investment in training when compared to content designed using a more traditional ISD-based approach.
The methodology suggested by Kineo is designed to assist learning professionals identify and prioritize learning needs that are appropriate for rapid e-learning in organizations using a "value-based analysis."
This will get you to the outcome that a more detailed training needs would, but in a fraction of the time, by focusing specifically on the greatest points of pain and potential to add value. Identifying those key points means taking an 80/20 approach to needs analysis.
The Kineo interpretation of the Pareto Principle is based upon Dr. Joseph M. Juran's pioneering work in Quality Management in the 1930s and '40s. He "reduced to writing" his generally applicable observation (which I suggest that we should really call Juran's Axiom) of the relative importance of the "vital few and trivial many." Juran observed that in any activity or set of tasks, a few (20 percent) of the functions are vital, and many (80 percent) are trivial. However, as he stated in his 1975 article The Non-Pareto Principle; Mea Culpa he "...mistakenly applied the wrong name to the principle." In Pareto's case it meant one-fifth of the people owned four-fifth's of the wealth. In Juran's research for the US Government, he identified 20% of defects in a production process causing 80% of the quality issues. Project Managers know that 20 percent of the work (the first 10 percent and the last 10 percent) consume 80 percent of time and resources. Extending from this, Juran asserted that the 80/20 Rule could be generalized, from the science of management to the physical world, and indeed to learning and development processes.
In this context, 20 percent of learning interventions, if properly identified, should address 80 percent of the learning needs of an organization, and 80 percent total potential value of a training solution (assuming the ‘perfect’ solution will address 100% of learning.
Focusing training efforts on that top 20% is a far more efficient model than attempting to cover the remaining 80%. For rapid e-learning with a relatively short duration, having this focus is critical.
(How to Rapidly Identify Training Needs p.2)
As such, implementing a value-driven model based on the 80/20 Rule for identifying and prioritizing learning interventions can be a highly effective means to enhance worker performance in an organization.
More..
References:
Cocheau, T. (2005) Rapid eLearning: Disintermediate or Die! [Internet] Available from: http://ww.elearningforum.com/downloads/rapid_elearning.doc [Accessed 15th May 2006]
Juran, J.M. (1975) The Non-Pareto Principle; Mea Culpa [Internet] Available from: http://www.projectsmart.co.uk/docs/the-non-pareto-principle.pdf [Accessed 30 August 2008]
Walsh, S. (2008) How to Rapidly Identify Training Needs [Internet] Available from: http://www.kineo.com/documents/Kineo_Rapid_Guide_Identify_Needs.pdf [Accessed 30 August 2008]
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