I picked up on this presentation on Damian Mulley's blog, so thanks for him for that.
This presentation from Professor Toby Moores discusses the idea of the Cool Curve.
The Cool Curve
Moores is the CEO of SleepyDog, makers of multimedia quiz content for the Playstation game console (among other projects). In the video he talks about being creative while matching your output and work to an audience and potential clients; in essence how to inspire your audience with ideas / content / knowledge in a cool / inspiring / interesting way, without "spooking the horses" and being too innovative.
He discusses a 'halo' zone around the perimeter or threshold of the curve (similar in my view to Vygotsky's Zone of Proximal Development) where audiences are comfortable with the newness of the approach being taken to the delivery of concepts or ideas without experiencing cognitive dissonance.
As an example, Professor Toby Moores talks about Vincent Van Gogh: a highly talented artist who's concept curve did not align with potential audiences of his time, but now is famous for creating some of the world's best known, most popular and most expensive art pieces, as well as being a great influential on successive generations of painters and other creative types.
I must say that I find the Cool Curve concept intriguing and an idea that has potential for the learning and development marketspace, especially as it seems to work as an effective concept development process for games designers, and there are a lot of resonances between the two industries.
Except they have more money than us, obviously.
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